No More Jibba Jabba: Small Business Straight Talk

Super-Size Your Business with a Logo

Does your small business have a logo? Two local graphic design experts weigh in on why your business needs one.

Before you send out another marketing brochure, coupon, advertisement or e-mail newsletter to promote your small business, step back and take a long, hard look at your logo. Logos aren't just for big brands like McDonald's, whose golden arches are unforgettable and easily recognized by even the smallest member of a family. Whether you run a home-based business, a brick-and-mortar operation or an online business, a professional logo can set your business apart. “When you decide to start a small business, you need a mark that reflects who you are, as well what your business does," says Karen J. Brand, owner of Wings of the Sun in Arbutus. "You use your logo on everything, including your business cards, website, e-mail marketing efforts, …

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