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Planned Parenthood Letter: Astroturf Or Coincidence?

A letter from a student at UMBC has been published under different names in publications around the country.

Coordinated effort or a random set of coincidences?

That's the question left after a student and the sent a letter to the editor to Arbutus Patch extolling the virtues of the as it relates to the health concerns of women.

Bruce Goldfarb, the local editor for Arbutus, quickly identified that the letter was eerily similar to a letter published June 29 in The Gainesville Sun. A number of the paragraphs are identical.

We later found several additional letters published July 3 by the Des Moines Register and July 10 by the State Journal-Register in Illinois.

A June 28 press release on the Planned Parenthood website also carries some similar language.

Again, in each instance, the published articles carried multiple instances of paragraphs copied word-for-word. All of them authored by different people—three are presidents of Planned Parenthood organizations in their respective states.

It's hard to say exactly what's happening here.

We reached out to Kelly Martin Broderick, the student at UMBC, and to officials at Planned Parenthood in Washington for comment.

This kind of effort, some times called astroturfing by opponents, is not uncommon among groups across the political spectrum. An organization will some times provide boiler plate language and ask supporters to send the copy to local papers or elected officials after making minor tweaks to make each seem personal.

Or it could just be a really weird set of coincidences.

After all, this Friday is the 13th.

DawnP July 12, 2012 at 01:34 pm
I wish the Patch had a "like" button for comments. This is spot-on, Steve O.
Mark Isherwood July 12, 2012 at 05:04 pm
"Astroturfing refers to a group which purports to be made up of grass roots supporters but which is in fact wholly populated and funded by an organization that obscures its involvement."
Perfectly describes what Planned Parenthood is doing here. These people are pretending to be anonymous thoughts coming from a variety of disconnected people that support a certain point of view that is being wholly funded and perpetrated by the organization that is trying to obscure its involvement. Nicely done to reverse your own argument.
Kathy Jo July 12, 2012 at 05:27 pm
Well said Theresa, just because a form letter is used as the basis for these letter campaigns does not mean it is of lesser value. Both sides of the issue are using form letters, so let up on this Bryan.....
Maya Brennan July 12, 2012 at 05:30 pm
Letter writing campaigns frequently use boilerplate language to help get messages started. There are few core points that a group and its supporters want to get out, so it gets honed down into a short message that hits the points, includes room for personalization, and then closes. What is new about this? People are busy. Often too busy to write a clear & concise letter about an issue that they feel strongly about before the issue is no longer news. Kudos to Planned Parenthood for supporting affordable healthcare. Women and men across the country are stretched thin by the number of hours they must work to get by. Kudos again to Planned Parenthood for recognizing that, seeing that ACA would help relieve some of these burdens by making healthcare more affordable, and making it easier on women and men to send that message out.
Windriver July 12, 2012 at 06:22 pm
Duh! I was giving them credit for their ability to get their people to do such a thing. They are also good at getting their people to do this.
"Dem ‘Trackers’ Tape & Post Video of GOP Incumbant’s Homes Online." http://www.thegatewaypundit.com/2012/07/disgusting-dem-trackers-tape-post-video-of-gop-incumbants-homes-online/
shannon kay July 12, 2012 at 08:03 pm
The message is important. We stand with Planned Parenthood. Thank you for your courage and sharing your story.
Andrew Schotz July 12, 2012 at 08:16 pm
I didn't expect my email bin to be flooded on this post, especially with political debate. I saw Bryan's post as a discussion of authenticity. It's OK for an organization to prepare talking points to help followers write letters to the editor. If you agree on the topic and want to adapt what someone else prepared as you write a letter, that's fine. But for multiple people in multiple places to claim they wrote the exact same words, that's dishonest. If you didn't write a letter, don't claim you did (which is what you've done if you signed your name to it). The solution is simple. Add something like this: "The following was written by the (fill in name of organization) and I agree." But be aware that some newspapers, especially local newspapers, give preference to locally written opinions and many won't accept people copying and pasting someone else's writing.
Bart July 12, 2012 at 08:39 pm
Maya, so right. Boilerplate and talking points are used frequently. An organization is more likely to get a letter-writing campaign going if they do a bit to get it started. I support Planned Parenthood and all the hard work they do to promote women's and family's health. They are a good organization.
Mark Isherwood July 12, 2012 at 08:50 pm
Andrew, great summary of this article, post, or "b-roll". It is dishonest for any organization to use this practice of deception. Doesn't matter who it is, it wasn't a slam on Planned Parenthood or any other organization, that all came from the people who commented. It's just one more example of this use of this underhanded practice called "astroturf"ing, why shouldn't it deserve a mention? There's a lot of people trying to stir up political tension and nonsense, these are called trolls and they go from place to place, using sometimes arbitrary, sometimes hateful language at those they don't agree with.
The article was about a dishonest practice. Period.
Theresa Defino July 12, 2012 at 09:42 pm
No one denied anything. And this description under this post isn't even accurate based on what the story itself says. "A letter from a student at UMBC has been published under different names in publications around the country." That's false. It wasn't the same letter.
Andrew Schotz July 12, 2012 at 09:52 pm
"A letter from a student at UMBC has been published under different names in publications around the country."
Theresa, that's not what Bryan wrote. His post says: "Bruce Goldfarb, the local editor for Arbutus, quickly identified that the letter was eerily similar to a letter published June 29 in The Gainesville Sun. A number of the paragraphs are identical."
Bryan P. Sears (Editor) July 12, 2012 at 10:16 pm
I'd like to point out that I don't call it "dishonest" or label it in any other way. That is for each reader to decide for themselves.
I am only pointing out that it happened and has happened in the past elsewhere. Planned Parenthood is referenced because the letter is connected to them. Had it been that of another group, that organization would be referenced. Also, I noted in this piece that this is a common practice among groups across the political spectrum. It just so happens to be the letter that particular letter was sent to Patch.
Theresa Defino July 12, 2012 at 10:16 pm
Andrew, as one journalist to another--I never said he wrote that. I said that's what the description under the post says, and I am correct. It sets up the story and that's what everyone reads when they look at the page, and that's what draws them to the story. If that's not correct--and it isn't--it should be changed.
Patch Blogs Bryan P. Sears Planned Parenthood Letter: Astroturf Or Coincidence? By Bryan P. Sears | Wednesday, July 11 | 31 comments Insider Politics A letter from a student at UMBC has been published under different names in publications around the country. Patch Blogs
FIFA July 12, 2012 at 10:55 pm
What used to be a journalist is now nothing more than a hound looking for readers. Very sad. Paid for readers, not journalism. Keep sniffing.
kevin July 13, 2012 at 01:32 am
Sounds like your getting recognitionBryan,when the liberals start attacking your writing skills and article content you are hitting on the truth. They feel like they Bully truth away but the difference is with the Patch people make up their own minds what they want to read.It is not predetermined like the Tribune companies .Fact is the cost of advertisement and subscriptions can't keep the business models of rags like the Sunpapers floating.So Mr. Soros and company keeping them a float is cheaper and also a legal way to campaign for the Democrats.The liberal reporters are on life support by Soros if you have any education and experience you can read right through the smoke. Fact is the globe and Inquirer have larger audiences than the tribune rags. So keep it up Bryan they can't handle the truth.
Steve O July 13, 2012 at 07:24 pm
@mark you're misreading or I wasn't clear, but the fact that the messages are sent by individuals means it's not astroturf. An astroturf has no actual supporters, it has a PR firm, a media consultant and a video shop who generate synthetic content. If an organization asks it's supporters to do something, then that's grassroots. If it pays folks to do things but labels that as a movement of ordinary folks, that's astroturf. PP is having supporters send these letters. I don't think I've reversed my argument at all...
Aaron from Baltimore July 16, 2012 at 03:03 pm
Steve O, your entire argument boils down to "No true Scotsman..."
FIFA July 16, 2012 at 04:53 pm
Bryan, I thought you are better than that. Have you ever written an article about letter writing campaigns before? Give me the link please.
You wrote this because of Planned Parenthood and hoped for the responses you got. This is Fox news journalism at its worst. You must have had a quota to meet. Do some real investigative stuff. Sniff around the Board of Ed, County Exec or County Council and perhaps you can get away from the Patch.
Theresa Defino July 16, 2012 at 05:22 pm
Baloney, Bryan. And you're OK with this description, which is clearly false:
Insider Politics A letter from a student at UMBC has been published under different names in publications around the country. As FIFA said, prove you've written this "story" about right-wing organizations.
kevin July 16, 2012 at 11:42 pm
FIFA I love your liberal cowardice,you wait what four days to post another attack on Bryan.Did it take you four days to think it up ? Also love the FOX News comments. Seeing as they are the only company putting money into News divisions today, if your not paying attention to Fox your not getting the News.CNN has cut there overseas bureau in half and MSNBC is now part of NBC because they are going to combine departments and cut down staff. Fact is the ratings for your News services are less combined than one O'Reilly hour. Oh and since I posted On 7/12?12 Tribune has been granted the ability to get rid of profit losing divisions. The ediditorial and News areas have been told to expect job combining.
FIFA July 17, 2012 at 12:28 am
Small "k" kevin, I have Big "R" Roger Ailes on the line and he wants to talk to you. He wants to analyze your blood to make sure which of his mind game techniques work with his "followers". You are a prime candidate. I am not a coward. You are simply brain dead and a follower.
Learn how to think instead of having others think for you. Otherwise you may turn into Sarah Palin. Sorry for the delay, lots of knuckleheads to fix.
kevin July 17, 2012 at 01:53 am
Oh my God ,You didn't wait for your Talking points so you just used Sarah Palin.My how original.I'd much rather be compared to Sarah Palin than Joe Biden. Fact is even Bin laden said Biden couldn't run this country but you and your co horts bring up her name? And knuckleheads oh that hurt .Hey you left out the Koch brothers,can't you follow orders.But tell me what part of my post was wrong and please use facts.Not like your Lying local leader Marty O'Liar. They caught him in the national press this weekend didn't they? How does it feel to follow a leader thats National Party is trying to distance themself from? That is from your own networks.
Well I got to go the real news is on I'm sorry America knows it as Fox.
FIFA July 17, 2012 at 01:58 am
Small "k" Kevin, I don't need to say a word, the Pied Piper has you by the short ones and you just follow along. Your BFF Hannity is on, go record it.
kevin July 17, 2012 at 02:06 am
Hey goofball fox 45 started at 10:00 pm I said i was going to watch the news.Geez it must be hard not to understand English.
kevin July 17, 2012 at 02:14 am
But now your picture makes sense all your friends must call you goof ball and you thought they were saying golfball. plus there probably telling you to put your comments down a hole and you misunderstand and think they mean putt those ideas in a hole. Finally your starting to make sense.
FIFA July 17, 2012 at 02:21 am
Small k kevin, I did put my comments down a "hole", I thought it was the toilet instead it was your throat, not much difference, both spew the same stuff. Fore!
kevin July 17, 2012 at 02:32 am
Wow got to go to the toilet comments .Man you hurt me , now you can tell all your handlers I bullied him to shut up .Isn't that your play book ?When you get frustrated Bully them,like my earlier postto Bryan I'm getting recognition ,You hit near the truth and the play book says BULLY them.So original Palin,Ailes,toilet ! Your such a journalist ! But at least you realize your comments belong down the toilet.Your words not mine .
Andrew Schotz July 17, 2012 at 02:43 am
Maybe I should not have posted. The flood of emails way off topic is a bit much. Why not send the political bickering emails directly to each other? Not every topic needs to devolve into right vs. left. (please?)
FIFA July 17, 2012 at 12:10 pm
You probably wouldn't recognize the difference between your pie hole and five hole.
No need to "BULLY" a Birther, their intelligence speaks volumes.
kevin July 17, 2012 at 01:40 pm
Great comment FIFA see that it only took you 10 hours to come up with . Birther ? Oh your just so creative .

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Way to go, Delrey! You have amazing students and staff. Congratulations! The May Fair was great, asRead More usual.